The Swan Song Project Values

The following values are the foundations on which The Swan Song Project is built on and inform all of the work we do.


“Life is not always a matter of holding good cards but sometimes playing a poor hand well”

The Swan Song Project is an optimistic organisation. We believe there are always opportunities to make situations a little bit better and we work towards these opportunities. We are positive in our mindset towards what can be achieved both by ourselves and by the people we work with. We believe a certain amount of hardship is unavoidable in life (such as the death of a loved one) but that hardship shouldn’t be made any worse than it needs to be. Efforts should be made to add joy and see light in all challenges. We encourage people to believe in the best of themselves and help support them towards that. 

For a lot of the people we work with the future looks bleak, scary and uncertain. We are here to help them cultivate a more positive view of that future, helping to create things for the person to look forward to and reasons to celebrate.

We do not ignore or undermine the difficulties people face and our optimism isn’t naive or simplistic. It is a belief in, and a commitment to the value of moments of joy, no matter how small. We believe people are capable of dealing with incredible challenges and hardship. People show great courage and bravery in how they manage life challenges and sharing their experiences with others is an act of great generosity and kindness.

“When it rains, look for rainbows, when it’s dark, look for stars”


“Creativity doesn’t wait for that perfect moment, it fashions its own perfect moments out of ordinary ones”

The Swan Song Project is a creative organisation and approaches all of its work with a creative and open mind. We look for creative solutions to problems and are unafraid to try new methods. We believe creativity is implicit in everyone and there is great benefit in people accessing their creativity. These benefits can be for the individual taking part in the creative activity for their own wellbeing and also for any receivers of the creative output. Seeing or hearing someone express themselves inspires others to do the same and gives people more understanding of human experiences. It is a privilege for us to help people express themselves and we believe there is great value in everyones creative output.

We believe nobody’s creative output is inherently more valuable than anyone else’s. Everyone has unique experiences and unique ways of expressing and communicating those experiences. You never know who might benefit from anyones experience and how much benefit they may receive from it. Even if a song is only heard by one person it is still incredibly valuable and can have a huge impact on that persons life.


The Swan Song Project is a trustworthy organisation. We do what we say we will do and communicate honestly. We are reliable and can be trusted to work with peoples best interests at heart. We respect peoples privacy and wishes and never act in a way to compromise that. We deliver what we say we will and stick to time scales we give. When there are delays or problems affecting our ability to meet out commitments we are honest and up front about them.

The people we work with are often living with a lot of uncertainty and we do not want to add to that. We appreciate that trust needs to be built and maintained, this informs everything we do from face to face interactions to our social media and marketing.


“A sympathetic consciousness of others distress with a desire to alleviate it”

The Swan Song Project treats everyone with compassion. We do not judge, we accept people where they are, listen to their experiences and offer our support to try and make things better in whatever ways we can. We treat people with warmth, patience and kindness. We respect the complexity of individual peoples lives and situations, we never claim to know more about someones situation than they do and we always listen with the aim to understand rather than simply respond.


“Be so completely yourself that everyone else feels safe to be themselves too”

The Swan Song Project is an authentic organisation. We operate in ways that are true to our values and our individual experiences. We are professional but also real people who make genuine connections with the people we work with. We do not claim to be perfect, are open to admitting our mistakes and learning from them. We are happy to share our own challenges and our sincere in our conversations with others. We aim to be free of hypocrisy and “Walk our talk”.We are asking the people we work with to be their honest and authentic selves when writing a song with us. We cannot ask them to do this whilst not being authentic ourselves.

“When you show up authentic you create the space for others to do the same”

Interested in writing a song with us?

We can support anyone facing end of life and bereavement to write and record their own original song.
Please visit the “Writing A Song With Us” Page and submit the short form if you are interested in celebrating life in a song.

If you would like to support more people to write their Swan Songs, please consider donating to The Swan Song Project.


Every donation makes a big difference and helps more people to celebrate life in a song




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